Client Overview
Issues in Science and Technology is a thought-provoking journal that explores the intersection of public policy, science, and technology. Unlike traditional academic publications, Issues brings together perspectives from researchers, government officials, business leaders, and other stakeholders to engage a broad audience. The journal’s mission is to provide deeply informed, accessible, and engaging multimedia content that sparks critical yet constructive discussions on science and technology’s role in shaping society. Through its work, Issues aims to enhance the contribution of science and technology in building a better world.
Project Overview
Issues in Science and Technology sought to expand its digital reach and engage a broader audience by growing its Spotify following. My task was to leverage Spotify’s advertising platform to attract listeners interested in in-depth discussions on the intersection of science, technology, and public policy. The campaign focused on driving awareness and conversions by strategically placing paid audio ads on Spotify.
Goals & Objectives
Increase the number of Spotify followers for Issues in Science and Technology.
Reach a highly targeted audience of policymakers, researchers, business leaders, and science and technology enthusiasts.
Enhance brand awareness and establish Issues in Science and Technology as a leading multimedia platform for policy discussions.
Optimize ad performance for maximum engagement and follower growth.
How It Came Together
A paid Spotify Ads campaign was developed to effectively capture the attention of listeners and encourage them to follow Issues in Science and Technology. The campaign utilized:
Audio Ad Production: Engaging and informative audio ads were crafted with a clear call-to-action, inviting listeners to follow the journal on Spotify.
Targeted Audience Selection: Spotify’s ad platform was used to reach users with interests in science, technology, policy, and related topics. Demographic and behavioral targeting ensured the ads reached an audience most likely to engage with the content.
Campaign Optimization: Ad performance was monitored throughout the campaign, and adjustments were made to improve engagement rates and maximize results.
Deliverables
Script:
“How did the octopus get to the US Senate? Can music help heal our mind and body? What does reindeer herding in Alaska have to do with science policy? On the Ongoing Transformation podcast from ISSUES, hear scientists and policymakers discuss these questions and more.”
Spotify Ad Logo
Final Ad
Ad Results
Follower Growth Chart
Campaign Performance
Duration: 2/11/25 – 2/21/25
Budget Spent: $250
Clicks: 69
Impressions: 29,056
Reach: 16,412
Click-Through Rate (CTR): 0.237%
Objective Results
Successfully increased Issues in Science and Technology’s Spotify following by 14 new followers during the campaign.
Strengthened brand awareness among a highly relevant audience, leading to increased engagement with the journal’s multimedia content.
Demonstrated the effectiveness of paid Spotify Ads in growing a niche audience for science and technology policy discussions.