Client Overview

Issues in Science and Technology is a thought-provoking journal that explores the intersection of public policy, science, and technology. Unlike traditional academic publications, Issues brings together perspectives from researchers, government officials, business leaders, and other stakeholders to engage a broad audience. The journal’s mission is to provide deeply informed, accessible, and engaging multimedia content that sparks critical yet constructive discussions on science and technology’s role in shaping society. Through its work, Issues aims to enhance the contribution of science and technology in building a better world.

Project Overview

Issues in Science and Technology wanted to increase its newsletter page engagement. My task was to utilize Reddit Ads to bring more active users to the /newsletter page on the ISSUES website. The campaign focused on generating clicks by creating an engaging ad to drive users to the ISSUES newsletter sign-up page.

Goals & Objectives

  • Increase the active users on the /newsletter page for Issues in Science and Technology.

  • Create an engaging ad that would entice Reddit users to click on

  • Optimize ad performance for a maximum amount of clicks.

How It Came Together

A paid Reddit Ads campaign was developed to effectively capture the attention of users and encourage them to sign up for the newsletter. The campaign utilized:

  • Ad Creative & Messaging: A compelling ad was designed, focusing on the thought-provoking content of Issues in Science and Technology. The ad invited users to subscribe for expert insights on science policy debates.

  • Targeted Audience Selection: Reddit’s advertising platform was used to target users interested in science, technology, and policy discussions, ensuring the ad reached a relevant audience.

  • Campaign Tracking: A UTM tag was implemented to track performance and measure the number of users driven to the /newsletter page.

Deliverables

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Campaign Performance

Duration: 2/19/25 – 3/1/25

  • Budget Spent: $303.48

  • Clicks: 502

  • Impressions: 205,837

  • Reach: 184,192

  • Click-Through Rate (CTR): 0.244%

Objective Results

  • Successfully led to 383 active users engaging with the /newsletter page during the campaign.

  • Increased awareness and engagement with Issues in Science and Technology’s newsletter among a highly relevant audience.

  • Demonstrated the effectiveness of Reddit Ads in driving website traffic and user sign-ups.

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